The debate between?absolute links and relative links?continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both?SEO and branding?into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing?page structure and layout, there is a subtle, yet?strategic way to use images in an SEO-friendly manner?(beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

Increase your ranking by creating the best ad campaign ever and use this video as a simple reference for Pay Per Click. This is a video tutorial about Pay Per Click Advertising Campaign explained by Mass Media Dynamics.